Playbook
An active user went quiet
Notice the drop-off before it turns into a cancellation.
- Enrolled by
- activity.inactive_14d
- Goal
- Find out what changed and bring them back to one useful action.
- Stops when
- They reply
- They log in
- They unsubscribe or the address bounces
Example sequence. In the product the AI drafts yours, and you edit every step.
- D0
Step 1 · when enrolled
Did something break?
Hi first_name — you were in product most weeks and then stopped about two weeks ago. If something broke or got confusing, I'd like to know. A one-line reply is plenty.
- D6
Step 2 · day 6
One thing that changed
Hi first_name — since you were last in, we shipped recent_change. If that was the missing piece, here it is: link. Otherwise I'll stop here.