Playbook
Follow up a list you already hold
Event attendees, past customers, beta signups — people who already know you.
- Enrolled by
- csv import · source=webinar-2026-09
- Goal
- Turn a list of people who asked to hear from you into conversations.
- Stops when
- They reply
- They unsubscribe or the address bounces
Example sequence. In the product the AI drafts yours, and you edit every step.
- D0
Step 1 · when enrolled
Following up on source_name
Hi first_name — you joined source_name. As promised, here's promised_thing: link. If you have a question about it, just reply.
- D4
Step 2 · day 4
The question people asked most
Hi first_name — the most common question after source_name was question. Short answer: answer. Happy to go deeper if it's relevant to you.
Send this from your own inbox when a list you already have happens.
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