Playbook
An account hit its usage limit
Reach the person at the moment the free plan stopped being enough.
- Enrolled by
- usage.limit_reached
- Goal
- Book a short call or get them onto the right plan without a hard sell.
- Stops when
- They reply
- They upgrade
- They unsubscribe or the address bounces
Example sequence. In the product the AI drafts yours, and you edit every step.
- D0
Step 1 · when enrolled
You hit the limit_name limit
Hi first_name — account just reached the limit_name limit, so what_stopped. Nothing is lost. If you want to keep going, upgrade_link lifts it; if you'd rather talk first, reply here.
- D3
Step 2 · day 3
Is the limit in the wrong place?
Hi first_name — when teams hit limit_name this early it's sometimes a sign the limit is wrong for how they work. How are you using product? I read every reply.
Send this from your own inbox when hit the usage limit happens.
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